What is a Net Promoter Score and Why Should I Care?
The Net Promoter Score, or NPS, is a straightforward metric that holds companies and their staff accountable for how they handle customers. NPS is based on the core idea that every company’s customers can be divided into three categories: Promoters, Passives, and Detractors. By asking one simple question — “How likely is it that you would recommend [Company X] to a friend or colleague?”