Putting the focus on brewing great beer
When the phone system goes up in smoke
“Our phone system literally caught on fire. We called ShoreTel and within a couple of days they were able to get us up and running.”
Erric Ottaway, Brooklyn Brewery
True Story: When the phone lines in the corporate office went dead one afternoon, Brooklyn Brewery’s General Manager, Eric Ottaway, assumed it was a routine Verizon error. But as the office filled with smoke, employees realized something more serious triggered the outage. An electrical shortage caused their outmoded, premises-based phone system to catch fire and shut down phone service for the entire complex. Watching the phone system go up in flames, Ottaway acted quickly to keep operations intact.
With the fire department on its way, Ottaway’s first strategic move was calling ShoreTel. Brooklyn Brewery encountered ShoreTel a year earlier while anticipating a move to a new location. Brooklyn Brewery met with other IP phone system providers during that time, but ShoreTel provided the best fit in terms of cost, functionality, and service quality. His current disaster presented another opportunity to upgrade the phone system to a solution that would better serve the company’s needs.
With a Happy Ending: After assessing the situation, ShoreTel devised an emergency plan for restoring Brooklyn Brewery’s phone service. Within one week, employees were up and running on a provisional solution. A few weeks later, Brooklyn Brewery went fully live on ShoreTel Sky with a dedicated T1 circuit and backup DSL.
By switching to ShoreTel Sky, Brooklyn Brewery reaped positive results from a potential disaster. Customizable configurations allow the company to efficiently manage call flow. They also get added piece of mind with ShoreTel Sky’s Embedded Continuity that provides built-in back ups and emergency planning for re-routing calls so orders always get through to a sales agent.
ShoreTel Sky adds to that piece of mind with proactive notifications of maintenance or connectivity anomalies before any problems occur letting the Brooklyn Brewery team focus on their passion – brewing great beer. Brooklyn Brewery proudly shipped over 800,000 cases of beer last year and attributes its ability to provide great customer service to the reliability of ShoreTel’s service.
When you invest in a phone system you are buying more than dial tone and voicemail. With ShoreTel Sky you are getting an entire team dedicated to your success. Every call matters to your business so you should be focused on the phone call, not the phone system.