Underscores Value of CRM Integration for Sales & Marketing
New York, NY (November 29, 2011) – M5 Networks, the market leader in cloud-based business phone systems, today announced the availability of the SiriusDecisions ‘M5 Networks Vendor Profile’ in their Sales Effectiveness category.
The profile provides an overview of M5’s value to sales and marketing organizations and focuses on the challenge of directly integrating data captured though phone systems with a customer relationship management (CRM) application. “One of the greatest areas of inefficiency in the sales and marketing spend is the lead hand-off process between marketing and sales,” said Keith Nealon, Chief Revenue Officer for M5. “Our technology streamlines this process, and we are very pleased that the profile notes our ability via CRM to manage this SLA between marketing and sales”
M5 has prepackaged integration offerings for many popular CRM systems, such as Salesforce.com, NetSuite and Sage. The company also provides an open API for integration with other packaged applications or home grown systems.
“We believe this profile gives further support to our view that, even in this digital world, the primary, and most effective way that buyers and sellers communicate is on the telephone,” said Nealon. “To that end, since most sales organizations use a CRM system, integrating the phone with CRM to enhance sales productivity, coaching and skill development is an essential competitive advantage”
About M5 Networks
M5 Networks, the market leader in business phone systems, is redefining what a business phone system can do by offering a wide range of solutions for all types of businesses and needs. From managing a sales force to a call center, M5 Networks’ client-focused, cloud-based solutions allow businesses to work the way they want to, while connecting them to their customers and integrating their business-critical applications. Headquartered in New York City, industry-award winning M5 Networks pioneered hosted VoIP in 2000 and today provides more than 2,000 companies with enterprise-class phone systems. For more information, please visit www.shoretelsky.com.
Matthew Caldecutt / Courtney Greenberg
DKC Public Relations, Marketing & Government Affairs