It is crowdsourcing at its best and in this case it just makes sense. The city of Boston is crowdsourcing a playlist for the city’s 24-hour phone hotline. It all happened when the city began using a new phone system and realized that they could use the music of their choice when callers are waiting to be connected. They decided this would be a great way to promote local musicians.
It’s not the first time Boston is using modern methods to get business done. Earlier this year in March, Boston Mayor Thomas Menino’s office asked the public to help identify potholes by tweeting #SpotHoles to @NotifyBoston.
The effort earlier this year helped the city fill 2,000 potholes in two weeks, and the new #BOStunes campaign is looking promising as well.
The city asked local talent to message their Department of Innovation and Technology’s via Facebook and Twitter at @doITBoston using the hashtag #BOStunes for suggestions. Entries of a song should include a link to the song and the city will reach out to the winners following the Dec. 2 deadline.
Apparently the city is going to have a lot to listen to. It has received so many entries they are considering rolling out different playlists over time.
The city says the project is aimed at not only supporting their local talent but to get residents to become involved with the city’s social media, which is designed to engage people in case of a disaster.
“We don’t need to educate the public about how to subscribe to our social media feeds in the midst of the emergency, because at that point it’s too late,” Social Media Director Lindsay Crudele told fastcoexist.com.
Boston’s innovative ways gained the city top honors among the most tech-savvy digital cities in America. The Center for Digital Government’s 13th Annual Digital Cities Survey ranked Boston first, ahead of Philadelphia, Chicago, Austin and Los Angeles.
Here are some of the crowdsourcing local music entries so far:
Which one is your favorite? Let us know in the comments below.