Customer Advocacy- A New Way of Marketing
Consumers are getting smarter. We no longer make important purchases without doing some homework first. Sure, getting information from the seller may help but we want real advice from other consumers, not the guy whose job it is to market the product.
That’s where Influitive comes in.
This Toronto-based start up is modern in that it understands that in the age of Facebook, Twitter, Instagram and other social media platforms a good review or recommendation can go a long way for a business.
Let Your Clients Be Your Marketers:
“Customers are better at the selling your product than the company is half the time,” said Jim Williams, Vice President of Marketing at Influitive. “They speak in a credible way and have authentic feedback.”
Influitive gamifies ‘Customer Advocacy’ through a software platform that makes it easy for companies to organize their supporters or fans. Through a reference program it mobilizes those happy customers and lets THEM contribute to a company’s marketing objectives.
“The trick to being a productive advocate is the motivation behind it,” said Williams. It’s why Influitive, thru AdvocateHub, allows businesses to reward their customers for their contributions in a number of ways.
Not Just a Modern Idea, but a Modern Company:
Influitive has embraced a culture of moving forward, and it’s not only in the relatively new marketing concept that makes them unique, but also how the company operates.
Once a month employees have “Ship-it” day. Over the course of a workday (8 hours) staff will collectively brainstorm ideas, break up into groups to bring those ideas to life. The groups present their solutions or ideas, and the group with the most votes gets their product/idea/solution implemented. This democratic approach helps everyone feel invested in the success of the company and yields some surprising and clever ideas.
Understanding what motivates your customers (and your employees) to help share your company story is critical to success in today’s social world. After all, a recommendation from a friend or college is a whole lot more compelling than any product brochure. Influitive is a great example of a modern company that gets it.