Customer Advocacy- A New Way of Marketing Consumers are getting smarter. We no longer make important purchases without doing some homework first. Sure, getting information from the seller may help but we want real advice from other consumers, not … Continued
Bringing Social Marketing to a New Level This sign neatly placed outside the lobby of Rock Candy Media in Northwest Austin may be the only traditional… anything about this small but growing firm. It really should read something like “proceed with caution” because once … Continued
We’re learning a lot of things about doing business today as we continue to explore what it means to be a modern company. One thing that is clear is that customers now expect doing business to be easy, fast and highly professional. Our partner, Snap Recordings, really understands this. By helping their customers improve their callers’ experience with professional voice recordings for their phone systems, they are providing an important customer service and marketing solution with a painless delivery model.
Collaboration tools like unified communications, social networks and file sharing give us a plethora of ways to collect and distribute information, no matter where we are. But is something lost when interactions aren’t face to face? Do we understand less when we read, rather than see? To find out, we spoke with Megan Lueders, Vice President, Global Marketing for LifeSize, a world leader in high definition video conferencing. Here is what we learned about how they are helping clients make the transition to modern business and how they are evolving themselves.
Embracing Technology without Losing Sight of the Importance of Human Interactions In a world that’s increasingly connected yet feeling disconnected, it can be a challenge to make professional interactions feel personal. In the staffing industry particularly, filling positions with the … Continued
While fewer physicians are taking the leap into starting their own businesses, we see that patients prefer the sort of comforting environment and personal touch that we are able to provide at Austin Urology Institute. Like all modern businesses, our success comes from a combination of the best use of technology and the idea that customer service is the heart of what we do.
TrustRadius is bringing the power of consumer reviews to the enterprise. As consumers, we are blessed with easy access to first hand insights about the products and services we buy. For example, you can get detailed reviews of hotels, restaurants, auto mechanics, contractors, home appliances, you name it. There is a wealth of information available to help you make an informed decision. But in business, where we are making very large, expensive decisions, we often have comparatively little first-hand data.